Search Engine Optimization has now become the new competition among websites online especially for bloggers and website owners. It is the most known effective way to reach a wider audience to sell content or advertise a product or service.  

Whether you are a blogger, a freelance writer, or you are working in a company as a writer, chances are you will be to ask yourself, in one point or another, whether or not, it is necessary to use and put an image in an article or blog post. The Oklahoma City SEO specialists have and answered this, and their answer is a big YES. 

The images your put and utilize in an article are the very element that put into life the information and words you write there, and this is why you notice why most of the popular website always contain images on each of their blog articles.  

Why Use Images? 

I will begin by saying, “a picture is worth a thousand words.” Images, when utilized properly, are ta great element to use in order to make readers understand more the text they read. Especially for lengthier articles with 1,000 words or above, you will notice that images can actually spice up the words and content.  

What is more, since visual research in Google is becoming more popular, your articles will have more reads when you put some images in them.  

The following are the basic steps for you to have and use your images properly: 

Find the Right Image 

Images, when not used correctly can add to the noises and barriers that hinder understanding of your content. Every article needs a relevant image to its subject; this is where information makes more sense.  

One of the pro tips we can share is to create and provide your own image or images you have taken yourself. However, if you do not have any original images, there are many websites that provide free images by which would not sue you for copyright infringement. Take note that some free images may still need to be provided with the attributions of the original photographer. Unsplash and Flickr.com are two of the websites that generate images that you can use freely on the Internet.  

If you do not fancy images, you can opt for other alternatives like illustrations and graphs which you can generate through Excell. This is very effective when you are showcasing the number of figures of any statistical data. This can also be used for the comparison of two things.  

If you are not into stats, but into moving images, you can also utilize GIF as this is becoming more and more popular in every part and corner of the Internet. Although trendy, GIF has some drawbacks. When used improperly, GIFs can pose some distractions to your readers as the moving image may always catch their attention rather than focusing on the letter f the text. And because they ate bigger than images, they can also slow down your page.  

Conclusion  

Images are an important element to optimize websites. However, there is also a necessity to ensure that these images are used and utilized properly to achieve the desired effect. And when images do not work anymore, there are always alternatives you can use.